The Den
Privacy Policy
Last updated: October 2026
This page explains, in plain English, what we collect when you join The Den waitlist, why, and what rights you have.
Who we are
The Den is based in Stockholm, Sweden, and is responsible for your data. You can reach us anytime at hello@join-the-den.com.
What we collect
Only what you give us: your email address, your place in line (your waitlist number), the date you signed up, how you found us (for example a card or poster QR code), and your neighbourhood if you choose to share it.
Why we collect it
To keep your spot on the waitlist, send you a confirmation email, tell you when the app launches (including any founding member benefit), and understand which areas to map first. We do this because you asked to join (your consent), and you can withdraw it at any time.
Who we share it with
We never sell your data or share it with advertisers. We only use trusted services that help us run the waitlist: secure storage for the list and an email service to send our emails. Some of these providers may process data outside the EU, always under approved EU safeguards.
How long we keep it
Until The Den launches and your benefit is sorted, or until you ask us to remove you, whichever comes first.
Your rights
You can ask to see, correct, or delete your data, ask us to stop emailing you, or ask for a copy of it. Just email hello@join-the-den.com and we'll handle it promptly, within 30 days at the latest. If you're unhappy with how we handle your data, you can also contact the Swedish data protection authority (IMY).
Leaving the waitlist
Changed your mind? Email hello@join-the-den.com and we'll permanently remove your email and waitlist spot.